Pride Marketing 2012, 16e
Learning forums
| Topic | Forum | Description | Discussions |
|---|---|---|---|
| Discussion Board | Chapter 1: An Overview of Strategic Marketing | Chapter 1: An Overview of Strategic Marketing |
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| Chapter 2: Planning, Implementing, and Controlling Marketing Strategies | Chapter 2: Planning, Implementing, and Controlling Marketing Strategies |
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| Chapter 3: The Marketing Environment | Chapter 3: The Marketing Environment |
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| Chapter 4: Social Responsibility and Ethics in Marketing | Chapter 4: Social Responsibility and Ethics in Marketing |
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| Chapter 5: Marketing Research and Information Systems | Chapter 5: Marketing Research and Information Systems |
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| Chapter 6: Target Markets: Segmentation, Evaluation, and Positioning | Chapter 6: Target Markets: Segmentation, Evaluation, and Positioning |
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| Chapter 7: Consumer Buying Behavior | Chapter 7: Consumer Buying Behavior |
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| Chapter 8: Business Markets and Buying Behavior | Chapter 8: Business Markets and Buying Behavior |
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| Chapter 9: Reaching Global Markets | Chapter 9: Reaching Global Markets |
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| Chapter 10: E-Marketing, Digital Media, and Social Networking | Chapter 10: E-Marketing, Digital Media, and Social Networking |
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| Chapter 11: Product Concepts | Chapter 11: Product Concepts |
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| Chapter 12: Developing and Managing Products | Chapter 12: Developing and Managing Products |
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| Chapter 13: Services Marketing | Chapter 13: Services Marketing |
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| Chapter 14: Branding and Packaging | Chapter 14: Branding and Packaging |
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| Chapter 15: Marketing Channels and Supply Chain Management | Chapter 15: Marketing Channels and Supply Chain Management |
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| Chapter 16: Retailing, Direct Marketing and Wholesaling | Chapter 16: Retailing, Direct Marketing and Wholesaling |
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| Chapter 17: Integrated Marketing Communications | Chapter 17: Integrated Marketing Communications |
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| Chapter 18: Advertising and Public Relations | Chapter 18: Advertising and Public Relations |
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| Chapter 19: Personal Selling and Sales Promotion | Chapter 19: Personal Selling and Sales Promotion |
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| Chapter 20: Pricing Concepts | Chapter 20: Pricing Concepts |
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| Chapter 21: Setting Prices | Chapter 21: Setting Prices |
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