Course: Pride Marketing 2012, 16e | NMC Learning Management System (Moodle)

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Resources
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Select topic Chapter 1: An Overview of Strategic Marketing

Chapter 1: An Overview of Strategic Marketing
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  Responsible Marketing? File
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  Discussion File
Select topic Chapter 2: Planning, Implementing, and Controlling Marketing Strategies

Chapter 2: Planning, Implementing, and Controlling Marketing Strategies
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Select topic Chapter 3: The Marketing Environment

Chapter 3: The Marketing Environment
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Select topic Chapter 4: Social Responsibility and Ethics in Marketing

Chapter 4: Social Responsibility and Ethics in Marketing
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Select topic Chapter 5: Marketing Research and Information Systems

Chapter 5: Marketing Research and Information Systems
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Select topic Chapter 6: Target Markets: Segmentation, Evaluation, and Positioning

Chapter 6: Target Markets: Segmentation, Evaluation, and Positioning
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Select topic Chapter 7: Consumer Buying Behavior

Chapter 7: Consumer Buying Behavior
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Select topic Chapter 8: Business Markets and Buying Behavior

Chapter 8: Business Markets and Buying Behavior
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Select topic Chapter 9: Reaching Global Markets

Chapter 9: Reaching Global Markets
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Select topic Chapter 10: E-Marketing, Digital Media, and Social Networking

Chapter 10: E-Marketing, Digital Media, and Social Networking
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Select topic Chapter 11: Product Concepts

Chapter 11: Product Concepts
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Select topic Chapter 12: Developing and Managing Products

Chapter 12: Developing and Managing Products
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Select topic Chapter 13: Services Marketing

Chapter 13: Services Marketing
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Select topic Chapter 14: Branding and Packaging

Chapter 14: Branding and Packaging
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Select topic Chapter 15: Marketing Channels and Supply Chain Management

Chapter 15: Marketing Channels and Supply Chain Management
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Select topic Chapter 16: Retailing, Direct Marketing and Wholesaling

Chapter 16: Retailing, Direct Marketing and Wholesaling
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Select topic Chapter 17: Integrated Marketing Communications

Chapter 17: Integrated Marketing Communications
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Select topic Chapter 18: Advertising and Public Relations

Chapter 18: Advertising and Public Relations
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Select topic Chapter 19: Personal Selling and Sales Promotion

Chapter 19: Personal Selling and Sales Promotion
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Select topic Chapter 20: Pricing Concepts

Chapter 20: Pricing Concepts
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Select topic Chapter 21: Setting Prices

Chapter 21: Setting Prices
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Select topic Assignments

Assignments
- Select activity Quizzes
  
  Quizzes Folder
- Select activity Chapter 1: Pre Test
  
  Chapter 1: Pre Test Quiz
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  Chapter 1: Post Test Quiz
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  Chapter 2: Pre Test Quiz
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  Chapter 21: Pre Test Quiz
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  Chapter 21: Post Test Quiz
Select topic Discussion Board

Discussion Board
- Select activity Chapter 1: An Overview of Strategic Marketing
  
  Chapter 1: An Overview of Strategic Marketing Forum
- Select activity Chapter 2: Planning, Implementing, and Controlling Marketing Strategies
  
  Chapter 2: Planning, Implementing, and Controlling Marketing Strategies Forum
- Select activity Chapter 3: The Marketing Environment
  
  Chapter 3: The Marketing Environment Forum
- Select activity Chapter 4: Social Responsibility and Ethics in Marketing
  
  Chapter 4: Social Responsibility and Ethics in Marketing Forum
- Select activity Chapter 5: Marketing Research and Information Systems
  
  Chapter 5: Marketing Research and Information Systems Forum
- Select activity Chapter 6: Target Markets: Segmentation, Evaluation, and Positioning
  
  Chapter 6: Target Markets: Segmentation, Evaluation, and Positioning Forum
- Select activity Chapter 7: Consumer Buying Behavior
  
  Chapter 7: Consumer Buying Behavior Forum
- Select activity Chapter 8: Business Markets and Buying Behavior
  
  Chapter 8: Business Markets and Buying Behavior Forum
- Select activity Chapter 9: Reaching Global Markets
  
  Chapter 9: Reaching Global Markets Forum
- Select activity Chapter 10: E-Marketing, Digital Media, and Social Networking
  
  Chapter 10: E-Marketing, Digital Media, and Social Networking Forum
- Select activity Chapter 11: Product Concepts
  
  Chapter 11: Product Concepts Forum
- Select activity Chapter 12: Developing and Managing Products
  
  Chapter 12: Developing and Managing Products Forum
- Select activity Chapter 13: Services Marketing
  
  Chapter 13: Services Marketing Forum
- Select activity Chapter 14: Branding and Packaging
  
  Chapter 14: Branding and Packaging Forum
- Select activity Chapter 15: Marketing Channels and Supply Chain Management
  
  Chapter 15: Marketing Channels and Supply Chain Management Forum
- Select activity Chapter 16: Retailing, Direct Marketing and Wholesaling
  
  Chapter 16: Retailing, Direct Marketing and Wholesaling Forum
- Select activity Chapter 17: Integrated Marketing Communications
  
  Chapter 17: Integrated Marketing Communications Forum
- Select activity Chapter 18: Advertising and Public Relations
  
  Chapter 18: Advertising and Public Relations Forum
- Select activity Chapter 19: Personal Selling and Sales Promotion
  
  Chapter 19: Personal Selling and Sales Promotion Forum
- Select activity Chapter 20: Pricing Concepts
  
  Chapter 20: Pricing Concepts Forum
- Select activity Chapter 21: Setting Prices
  
  Chapter 21: Setting Prices Forum

Topic outline

General

Resources

Chapter 1: An Overview of Strategic Marketing

Chapter 2: Planning, Implementing, and Controlling Marketing Strategies

Chapter 3: The Marketing Environment

Chapter 4: Social Responsibility and Ethics in Marketing

Chapter 5: Marketing Research and Information Systems

Chapter 6: Target Markets: Segmentation, Evaluation, and Positioning

Chapter 7: Consumer Buying Behavior

Chapter 8: Business Markets and Buying Behavior

Chapter 9: Reaching Global Markets

Chapter 10: E-Marketing, Digital Media, and Social Networking

Chapter 11: Product Concepts

Chapter 12: Developing and Managing Products

Chapter 13: Services Marketing

Chapter 14: Branding and Packaging

Chapter 15: Marketing Channels and Supply Chain Management

Chapter 16: Retailing, Direct Marketing and Wholesaling

Chapter 17: Integrated Marketing Communications

Chapter 18: Advertising and Public Relations

Chapter 19: Personal Selling and Sales Promotion

Chapter 20: Pricing Concepts

Chapter 21: Setting Prices

Assignments

Discussion Board